Marketing Data Analyst
Marketing Analytics & Insights
3-Step Approach to Digital Marketing Insights
1. Data Sources
In today’s multi-channel world, your data is scattered across platforms—Google Ads, Bing, Amazon, and beyond. I specialise in consolidating these and more data sources into a unified dashboard, offering you a 360° view of your performance. No more juggling multiple logins or mismatched reports; everything you need is seamlessly connected and ready to inform your decisions.
2. Data Cleansing
Raw data can be messy, incomplete, or outright misleading. That’s why cleansing your data is non-negotiable. I identify and eliminate inaccuracies, fill in missing pieces, and structure everything for consistency. The result?
Reliable data that you can trust to guide your marketing strategies.
3. Clear Reliable Datasets
The value of data lies in its ability to tell a story. Once the data is clean, I present it as clear, reliable datasets tailored to your needs. Whether it’s through dynamic dashboards or concise reporting, the aim is to make your data actionable. You’ll have the confidence to make decisions backed by real data, not guesswork.
Which Businesses Benefit From Marketing Analysis?
Marketing analysis is a powerful tool for businesses of all sizes, from ambitious start-ups looking to scale up, to established enterprises aiming to refine their strategies. For all businesses, marketing analysis provides a clear roadmap to target the right audience, maximise budget allocation, and measure the return on every penny spent. As these businesses grow, the insights gained help pinpoint opportunities for expansion and new market entry with confidence.
Larger organisations benefit by uncovering hidden inefficiencies or bottlenecks in their campaigns. Marketing analysis streamlines operations, ensuring that every channel works cohesively towards achieving business goals. Whether it’s reducing wasted ad spend, improving lead quality, or boosting customer retention, the data-driven insights transform marketing from a cost centre into a strategic powerhouse. Ultimately, any business looking to improve its marketing efficiency, understand its audience better, and drive measurable operational effiicincey will find value from a marketing analyst.
The Cost of Not Analysing Your Data
Without proper data analysis, businesses risk wasting resources and missing opportunities.
For example, a company spending £10,000 monthly on digital ads without analysing performance could unknowingly lose 30% of their budget to underperforming channels—amounting to £36,000 annually.
Reliable data insights, that same business could reallocate spend, boosting ROI by 20%, transforming losses into gains, and achieving an additional £50,000 in value. Reliable data isn’t just a cost-saving measure; it’s a growth accelerator that ensures every decision drives measurable results.
What Value Does a Marketing Analyst Bring?
Data-Driven Decision-Making
We turn raw data into actionable insights, ensuring your marketing strategies are based on facts, not guesswork.
Uncover Hidden Opportunities
Analysts identify untapped audiences, emerging trends, and gaps in the market waiting for your business to occupy.
Optimise Marketing Budgets
Analysing performance data, eliminates wasted spend and focus resources on high-return activities.
Boost ROI
Pinpoint which campaigns, keywords, and platforms deliver the best value, we support you achieve better returns on your investment.
Support Strategic Growth
A marketing analyst bridges the gap between marketing and business goals, providing a clear path to scale operations efficiently.
Improve Customer Retention
Analysing customer behaviour and preferences, gains a deep understanding of your customerbase & inturn allows you to develop strategies which drive loyalty and lifetime value.
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